To build brand awareness and cultural relevance for Opill, we partnered with Chillhouse nails to create “Opill and Chill” – a limited-edition collaboration that positioned reproductive health within the world of beauty, self-care, and everyday conversation. The campaign featured three limited edition press-on nail sets and an NYC launch event that brought together influencers, creators, and consumers for an immersive experience designed to make the brand feel fresh, approachable, and culturally plugged in.
Santina Rizzi | @santinaxrizzi
Dr. Charis Chambers | @theperioddoctor
– Lux Alptraum, contributor for The Cut
– Christina Oehler, InStyle
The Results
Agency: HAVAS Red
Client: Opill (Perrigo)
Production: in-house
My Role: Senior Art Director
