Opill was the first and only FDA-approved daily birth control pill available over the counter – no prescription, no gatekeeping. Built for college students navigating independence, new routines, and decisions about their own bodies, the campaign met them where they already were: on campus, in study sessions, on social, and mid-scroll. Through a mix of IRL activations and social content, we made birth control feel accessible, empowering, and part of everyday life.
The campaign came to life through campus pop-ups, creator and influencer content (with particularly wise words from Hannah Berner), branded merch, a partnership with HerCampus, and even a formal collaboration with Unrivaled and the WNBA – complete with plenty of Napheesa Collier cameos.
The Results
Agency: HAVAS Red
Client: Opill (Perrigo)
Production: in-house
My Role: Senior Art Director
